당신을 주문합니다 (I Order You)

SBS Plus

16 Episodes
An SBS Plus Production
Timeslot: Monday through Thursday Afternoons, 04:40 PM
Genre: Romantic Comedy
Format: 1080i Dolby Digital 2.0 – 25 Minutes
Ran from: 2015/Jul/06~Jul/30

WITH 정윤호 (Jung Yoon-Ho) as Yeo Guk-Dae; 김가은 (Kim Ga-Eun) as Park Song-Ah; 장승조 (Jang Seung-Jo) as Kevin; 구재이 (Gu Jae-Yi) as Ah Da-Hwa; 조윤우 (Jo Yoon-Woo) as Nam Soo-Ri; 백종원 (Baek Jong-Won) as Han Bi-Ryong; 윤홍빈 (Yoon Hong-Bin) as Park Song-Joo; 정이랑 (Jung Yi-Rang) as Oh Deok-Hee;

CREW Production Director 안길호 (Ahn Gil-Ho) Main Writer 이문휘 (Lee Moon-Hwi) 오보현 (Oh Bo-Hyeon) Executive Producer 김용진 (Kim Yong-Jin) Producer 박선영 (Park Sun-Young) Director of Photography 박정식 (Park Jung-Shik) Lighting 임성철 (Im Sung-Cheol) 김주민 (Kim Joo-Min) Editor 전미숙 (Jeon Mi-Sook) Music 임하영 (Im Ha-Young) Assistant Producer 김윤진 (Kim Yoon-Jin) 박정하 (Park Jung-Ha)
Based upon Fl-ada's 당신을 주문합니다 (I Order You)

RATINGS
AGB Nielsen Nationwide
HIGHEST: N/A
LOWEST: N/A
AVERAGE: N/A

OFFICIAL WEBSITE

I Order You
Photo © SBS Plus

SYNOPSIS

This drama is based on the same title web novel by “플아다 / Fl-ada” which was first published on 2013-July-05 via “Naver Online”. Yeo Gook Dae (U-Know Yunho) is a talented chef who is sassy and considerate but heartbroken in the past since his divorce. His heart later on gets healed when he falls in love again. 28-year-old Park Song Ah (Kim Ga Eun) is idling at home after quitting her job. She goes to a homemade dosirak (lunchbox) shop as her brother’s request and meets three attractive men there. The pretty and delicious food that they make touch her, and she gets her heart stolen by one of them. A cute funny story about a couple who bicker constantly but their relationship gradually blossoms into pure innocent love. [KoreanDrama]

FIRST LOOK

Despite the seemingly endless quantity of web dramas inundating the net as of late (and dozens more waiting in line), finding quality material in this neck of the woods is proving impossibly elusive, perhaps because of this new format's biggest paradox: it was born to supposedly supply viewers thirsty for something different with the kind of material that network TV just couldn't deliver. But after 18 months of web dramas enjoying their first golden age, we're still here not only searching in vain for any experimentation, but also looking for anything that can even crack a decent average. The reason? Web drama makers play it even safer than network or cable TV, their one true fallacy. Most of these shows are glorified star vehicles funded by management agencies to groom their talent at a discount price, and since advertising rules do not apply to this medium, they can plunge into PPL overload mode without incurring the wrath (?) of the broadcasting commission. This show is a good example: the amount of product placement in the first episode reaches tragicomic levels, as the camera lingers on those Fl-ada lunchboxes with masturbatory obsession. Don't be surprised, this is what the corporate lobby would want all Korean dramas to do -- and they'll get satisfaction soon enough.

Then again, think of it this way: SBS Plus decided to produce and broadcast this show (which recently hit the 10 million views online) in mid-afternoon, from Monday to Thursday as if it was 모래시계 (The Sandglass) – or, more modestly, like a tvN daily drama. Its zany, throwaway romcom vibes give away the show's direction after about five minutes, in a predictable succession of quirky sketches and genre conventions (the clumsy “forever single” duckling meeting the alluring genius, a convenient coincidence putting the two together, grumpy shenanigans ensuing before the eventual romantic capitulation). But when you put this against most daily drama material out there, you can see how much better off network TV would be if they elected to focus on this kind of harmless minimalism over the senseless histrionics and haphazard genre multitasking of many a daily. It wouldn't do as much damage to the already battered Korean psyche, you know?

Jung Yoon-Ho is desperately limited to mugging for the camera in a role that so far asks very little else of him, but Kim Ga-Eun keeps confirming the good impression she's made over the last decade, spent playing bit roles and paying her dues. Her natural charm and above average technique should ensure that, if she ever manages to crack into the major leagues, she'll be more than prepared to handle her end of the bargain. Taken outside its context, this show is far too flimsy and underdeveloped to register anything over a blip in the radar. But taken for what it is – a forgettable frivolity, junk food of appreciable taste that taken in small doses can prove somewhat diverting – it is hardly offensive.

But as far as the legacy of web dramas goes, keep looking. This will make no big strides in proving they can stand on their own feet and aspire to be more than glorified commercials.

ACTING GRADES

64 김가은 (Kim Ga-Eun)
63 윤홍빈 (Yoon Hong-Bin)
58 장승조 (Jang Seung-Jo)
56 백종원 (Baek Jong-Won)
53 조윤우 (Jo Yoon-Woo)
52 정윤호 (Jung Yoon-Ho)
50 정이랑 (Jung Yi-Rang)

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